Why should I care?
The current EU proposals to set restrictive Maximum Allowed levels threaten many of the supplements you rely on for wellness. See harmonisation proposal here
The EU intends to slash supplement potency, effectively banning beneficial doses of essential nutrients like Vitamin C, Magnesium, and Vitamin B6. We refuse to let safe, effective products be banned, diluted or hidden behind expensive prescriptions.
Join our campaign to keep Irish health options accessible; our well-being is not for compromise.
But WE say YES!
Let your voice be heard – don’t let the EU reduce the effectiveness of our Vitamins in Ireland.
Sign the petition today!
What’s the issue?
- IRELAND HAS NOT YET DECIDED ITS POSITION ON EU SUPPLEMENT RESTRICTIONS – AND WHY THAT MATTERSFollowing our recent meeting with the Food Safety Authority of Ireland, we have some encouraging news to share about the proposed EU restrictions on vitamin and mineral supplements,…
- IS A BALANCED DIET ENOUGH? NEW RESEARCH RAISES QUESTIONS AS EU CONSIDERS SUPPLEMENT RESTRICTIONSNew research is raising important questions about the nutritional quality of our food, widespread micronutrient shortfalls and the impact of popular weight-loss medications. Against this backdrop, we argue…
- DONATE TODAYCampaign Update & Funding Appeal Firstly, thank you to everyone who has signed our petition, shared our posts, contacted their elected representatives, or simply helped spread the word….
- EU MAXIMUM AMOUNTS vs CURRENT DOSAGEHere are some of the adult maximum amounts proposed by the EU, compared with the current allow dosage in Ireland. These dramatic reductions will take current products off…
- THE EU MAXIMUM AMOUNTS PROPOSAL EXPLAINED: What You Need to KnowA major legislative change is quietly moving forward in Europe that could permanently alter what you find on the shelves of your local health store or pharmacy. The…
- THE EU’s SECRET WAR ON VITAMINS: WHY REGULATORS WANT TO BAN YOUR HIGH DOSE SUPPLEMENTSThe European Union is quietly moving toward a massive overhaul of how it regulates vitamins and minerals. The goal is “harmonization” – meaning every country in the EU…
For Local Health Stores
Are you a retailer concerned about your customers’ access to vital nutrients? Our Retailer Action Pack provides everything you need to join the grassroots campaign.